Accor is a global leader in hospitality, managing hundreds of brands and campaigns across multiple regions. Its marketing teams span CRM, communications, E-Commerce, events, and strategic projects. The adoption of Asana was led with i.DO’s support and structured around internal champions and pilot users to ensure smooth onboarding and adoption across 500+ employees and 200 external partners.
“Accor is not just a client project; it is a full collaboration system we designed. While Asana provides the foundation, the real value comes from the architecture we built in partnership with their teams.” — Arthur Bégou, Head of Ops & Work Management Expert at i.DO
The Challenge: Dispersed workflows and limited visibility
Before partnering with Asana, Accor faced challenges in managing large-scale projects involving multiple teams and departments.
Teams were often dispersed, and information was difficult to access, which ultimately led to inefficiencies and delays. Consequently, this hindered progress and prevented the company from optimizing its global operations.
- Fragmented project management across multiple tools (Excel, PowerPoint, emails)
- Inefficient coordination across regions, teams, and agencies
- Poor visibility on campaign progress and responsibilities
The main objective was to centralize project management, standardize workflows, reduce meetings and emails, and improve cross-team collaboration globally.
Solution & Strategy: Transforming Global Marketing Operations through Asana with i.DO’s support
Thanks to iDO’s expertise and Asana’s powerful platform, Accor was able to centralize all tasks and projects into a single platform.
i.DO helped Accor customize Asana to meet their specific needs by integrating tailored workflows and providing training on best practices.
This allowed Accor’s teams to work in a more transparent and collaborative environment, improving communication and reducing errors.
Accor’s Internal Approach:
To ensure long-term adoption and operational coherence, Accor structured the rollout as a transformation initiative, not a simple software deployment. The focus was on aligning teams around shared priorities and embedding new ways of working from the outset.
- Identify key workflows and challenges across marketing teams
- Pilot onboarding with 300 users to refine the process
- Integrate external agencies and consultants for seamless collaboration
i.DO’s Role:
The real challenge was not just centralizing information, but creating a shared structure, language, and way of working for over 1,000 people across regions:
- Customization of Asana interface for global marketing needs
- Personalized workshops and progressive adoption training
- Implementation of standardized workflows, multi-homing, and project templates.
Beyond Tool Adoption: Designing a Global Marketing System
This initiative went far beyond implementing Asana. Together, we designed a collaboration architecture tailored to Accor’s Marketing Integrated Communication Plan, enabling scale, clarity, and consistency across more than 1,000 contributors worldwide.
- Unique structure built for Accor’s Marketing Integrated Communication Plan
- Common language enabling fluid collaboration across teams
- Rules, workflows, and automations reducing daily friction
- Complex under the hood, simple and intuitive for end users
“This was not Asana out of the box. The system we built allows a large number of people to work efficiently at scale, maintaining clarity while reducing friction.”
Key Features & Integrations:
The platform configuration was intentionally designed to balance structural rigor with ease of use. Advanced features and integrations were implemented to support visibility, coordination, and decision-making at scale while keeping the user experience intuitive.
- Multi-homing for cross-project visibility
- Project templates to standardize structure
- Automations to create workflows and connect BUs
- Centralized dashboards for real-time status updates
- Integration with external collaborators and applications
The rollout took 3–4 months, and adoption now exceeds 1200 employees and 1000 external partners.
“The initial training was so successful that hundreds of employees asked to be onboarded on Asana.” — Juliette Dembele, Campaign Director
Results
The impact goes beyond metrics: by creating an operational architecture that scales, this Asana implementation ensured adoption, engagement, and clarity across more than 1,000 users globally.
- Team Efficiency:
Centralized project management and standardized workflows increased efficiency by 96% and reduced manual tracking. - Collaboration & Visibility:
Multi-homing and centralized dashboards improved cross-team coordination and visibility across regions and campaigns. - Workload Reduction:
Meetings and emails were cut by 50%, freeing teams to focus on creative and strategic work. - Governance & Scalability:
Standardized templates, multi-homing, and centralized workflows ensure consistent adoption and the ability to scale across global teams.
i.DO’s guidance was critical to the success: they not only implemented the solution, but also trained the team, optimized workflow logic, and empowered staff to confidently scale AI-driven processes.
“Asana has united many employees on tasks and projects with shared guidelines. Managing many campaigns and getting so many people to collaborate would be impossible without Asana.” — Amani Salma, Cross-Channel Campaign Manager, Europe & North Africa
Watch the Case Study Video
Learn more about how Accor optimized their operations with Asana by watching the video below.
